Custom-Built to a Corner: The Hidden Strategic Cost of an Enterprise That Builds Everything From Scratch
The decision to build a custom application rather than adopt a standardized platform almost always feels rational in the moment—the requirements are specific, the timeline is tight, and the available platforms seem close but not quite right. Over years and across dozens of such decisions, however, enterprises find themselves operating a portfolio of bespoke systems that collectively make strategic change prohibitively expensive. This article examines the compounding dynamics behind that outcome